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Assignment #12- Final Post!

For our final blog post we were asked to discuss what we had learned by using social media tools. Through Radian 6 my group was able to put together a successful social media presentation on The Hunger Games and The Avengers. I thought it was very useful to use tools that allowed us to see […]

Digital Ethics and Privacy- Assignment #11

Digital Ethics and Privacy Assignment #11             I have always been aware that no matter what you do online, you’re being watched. It can be as simple as shopping at your favorite online website. Shortly after though, you tend to see a lot of advertisements on different websites for your favorite store. This should not […]

Assignment #10- Social Media Strategy

Social Media Strategy-Assignment #10 For this assignment each student was asked to choose a brand or company and investigate their social media marketing strategy. I choose the Peeps Facebook page to analyze for this assignment. Peeps are a hot holiday must have come Easter time. Currently the Peeps Facebook page has a cover photo reminding […]

Assignment #9 – Google Analytics

Part One Audience –Overview There were 1,422 visits during this period. The average time spent on the site was 00:02:13. 39.17% of people visiting the site were returning visitors. 60.83% of the visitors were new. Audience-Demographics- Location The top three countries visiting the site are the United States, Canada, and the United Kingdom Traffic Sources- […]

Assignment #8

In order to find out the necessary course requirements for an interactive marketing major 4 clicks from the college of business homepage are required. Navigation Rating Explanation Current location within the site is shown clearly 7 Location is shown clearly at the top of the page but the link is not colored or highlighted to […]

Assignment #7

On March 7th we had two guest speakers in our class from the company LeapFrog Online.  Leap Frog was founded in 1995 and currently located in Evanston, Illinois. According to leapfrogonline.com, the company is known for growing digital market share for leading brand by transforming their digital selling approach. The two individuals who spoke in […]

Assignment #6

1) Recycled Material Bags http://www.ecoist.com/pc/viewHandbags Bags made from recycled materials ON SALE NOW.   2) Eco fashion bags a.)The competition is high for this keyword b.) There are 320 global monthly searches for this keyword and 58 local monthly searches. c.)Yes. There are other relevant words that would be successful in a key word search. […]