Assignment #8

In order to find out the necessary course requirements for an interactive marketing major 4 clicks from the college of business homepage are required.

Navigation

Rating

Explanation

Current location within the site is shown clearly 7 Location is shown clearly at the top of the page but the link is not colored or highlighted to indicate your on that page.
Link to the sites main page is clearly identified 7 Link clicked was “interactive marketing home”, and the top of that page said Interactive marketing. Did not indicate it was the main page.
Major/important parts of the site are directly accessible from main page. 10 There are distinct red tabs at the top of the page that will take you to major/important parts.
Site map is provided for a large complex site. 3 Not much direction on where you are on the site.
Easy-to-use search function is provided as needed. 10 Search bar located at the top of the page.

Architectural and Visual Clarity

Rating

Explanation

Site is organized from the user’s perspective 8 Links should show what that page has specifically.
Site is easily scannable for organization and meaning 8 Very organized but no bold words to emphasize important context.
Site design and layout is straightforward and concise. 8 Some information that is key to a user is located close to the bottom of the page which makes things difficult.
White space is sufficient: pages are not too dense 10 Pages are at a good length and leave enough white space so the reader is not overwhelmed by mass amount of information.
Unnecessary animation is avoided 10 There is no animation, some videos but they do not play unless you click on them.
Colors used for visited and unvisited links are easily seen and understood 5 Links that you are currently on/visited are not marked by a color. When you go over them they turn a light grey but it is not very noticeable because the backdrop is a darker grey.

 

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