Assignment #7

On March 7th we had two guest speakers in our class from the company LeapFrog Online.  Leap Frog was founded in 1995 and currently located in Evanston, Illinois. According to leapfrogonline.com, the company is known for growing digital market share for leading brand by transforming their digital selling approach.

The two individuals who spoke in our class were Brad Hawk and Thorne Washington. Brad graduated from University of Illinois at Chicago in 2006. At LeapFrog he specializes in the following areas: Market research, media planning and buying, accountant management, and search marketing.  Thorne was a Northern Illinois University graduate and has been working for LeapFrog for a short time. At LeapFrog he works on brand development and paid searches. In my internet marketing class they discussed mobile marketing.  They stressed that mobile devices are the next frontier in marketing. Print and television ads are now a thing of the past.  Advertisers today consider mobile marketing the ‘holy grail’ because it connects multiple touch points. According to our guest speakers the mobile industry is worth 10 billion dollars. Currently 66% of U.S. citizens between the ages of 25-34 have a smart phone. In addition, 81 million tablets are projected to be sold in 2012.The mobile industry has potential to grow larger than ever before in the future. During the discussion Brad and Thorne talked about the tactics that would make mobile marketing a success. The first of tactic is to be transparent. The second tactic is to be interesting. The third is to engage, engage, and engage.  The last tactic is to think outside of the box. They finished up the class discussing QR codes and what has made them so popular.  In 2011 QR codes grew 800%. Over 57% of Facebook and Twitter users have scanned something at one point or another because it was convenient.

I thought the topic of mobile marketing was very relevant with what we have been learning about in class. In both readings and discussions we have learned/talked about QR codes and how they are used.  In addition, in our readings there has been a lot about the different type of advertisements used in the past like pop-ups and call to action. One thing I took away from this was that mobile marketing is the future and can be seen in applications like Pandora. Another idea I took away from this was that QR codes are slowly becoming a thing of the past. People can open a browser and type in the address in the same amount of time it takes a user to open the QR code application, take a picture of the QR code, then wait for the browser to open and load. In conclusion I learned something from the guest speakers and I think it added value to the class.

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